I did cool shit here. Worews
For the release of the largest Orcs Must Die! game ever, I developed a strategy called “Orcs Must Live!” in which Robot Entertainment created a group to counter-market against their own game to help draw humorous attention to it. In partnership with Rooster Teeth Productions, we created the Center for Orc Tolerance and Understanding, complete with mock-charity website and social media accounts, and orc-costumed dancers patrolling the floor at PAX East to protest the way Robot was treating orcs in their game.